The 2-Day Live Masterclass for Thought Leaders
It may sound a little strange but the industry is completely different in the global corporate market. I have done all of the hard work a little over a decade ago. Driving from venue to venue and "hoping" to use my voice in front of the right crowd. I wasted countless hours of travel away from my family to "speak" to audiences for nothing more than a few book sales and pictures for social media. It was draining.
In 2011, I literally walked out of an event about an hour before I was due to hit the stage. A feeling came over me that I was wasting my time once again. I got in my car and made the 5-hour journey back home in the middle of the night. That was my last practice level event.... ever!
I knew there were more lucrative, high level opportunities in the market, but it seemed there were only a few names who owned the corporate space. The truth is I simply did not apply myself in the beginning.
However, I knew I could not "wish" my way onto corporate stages, I had to contact my way there. I did just that 7 years ago and have never turned back.
Highly ambitious speakers bury their expertise at the practice/beginner level events, which are difficult to attract high level credibility. They become accustomed to speaking for free, "exposure," book sales, back of the room sales (which is dying), or a very small fee under $1000. I once had a client bragging about making a $300 fee for speaking at an event as if it life-changing, until I exposed her to corporate speaking opportunities.
The sky is truly the limit!
I have spoken at TEDx, INC Magazine, SHRM, SXSW, Women in Government, The United Way, membership organizations, well known non-profit organizations and more. I am booked almost 12 months in advance and I have no need to work with clients one-on-one any longer. Corporate clients and engagements have allowed me to focus strategically on delivering value, growing my demand as a leader and growing my company offline.
Here is the truth:
In 2011, I literally walked out of an event about an hour before I was due to hit the stage. A feeling came over me that I was wasting my time once again. I got in my car and made the 5-hour journey back home in the middle of the night. That was my last practice level event.... ever!
I knew there were more lucrative, high level opportunities in the market, but it seemed there were only a few names who owned the corporate space. The truth is I simply did not apply myself in the beginning.
However, I knew I could not "wish" my way onto corporate stages, I had to contact my way there. I did just that 7 years ago and have never turned back.
Highly ambitious speakers bury their expertise at the practice/beginner level events, which are difficult to attract high level credibility. They become accustomed to speaking for free, "exposure," book sales, back of the room sales (which is dying), or a very small fee under $1000. I once had a client bragging about making a $300 fee for speaking at an event as if it life-changing, until I exposed her to corporate speaking opportunities.
The sky is truly the limit!
I have spoken at TEDx, INC Magazine, SHRM, SXSW, Women in Government, The United Way, membership organizations, well known non-profit organizations and more. I am booked almost 12 months in advance and I have no need to work with clients one-on-one any longer. Corporate clients and engagements have allowed me to focus strategically on delivering value, growing my demand as a leader and growing my company offline.
Here is the truth:
- The "back of the room" sales model is dying. Audiences are getting savvy to the bait & switch move.
- Corporations have the budget to invest in the best experts to educate their teams.
- Corporations focus on value, not volume.
- There are some corporations that will invest in your consulting services for their best leaders as a gift.
So why aren't you speaking in the corporate market?
- It is much easier to grab the attention of the decision maker in the corporate market than you think.
- There is less hassle
- Corporations make FAST decisions
- There is a need for more highly qualified women leaders
- Less competitive
- It's lucrative
- Increases your professional credibility
This may NOT be a great fit for you if
- You have no experience speaking professionally
- You are not prepared to speak in front of a large audience
- You have issues with charging a premium for your expertise ($1000 is not a premium speaking fee in the corporate world)
- You are not prepared to become a global expert
- You are comfortable in the practice level market
- You have a "generic" message
In this 2 day virtual masterclass, you will learn
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Day 1:
- Why the "selling products at the back of the room" model is DONE! - How to avoid filling out "Calls for Speakers." They do not pay! - How to market yourself in the corporate market - Setting up your "speaking company." - Why "pricing packages" do not work in the corporate market - How to stay away from "generic" messages, ie "Let me motivate you ..." "I will inspire you ..." You must solve a problem - The importance of pricing your talk & presenting yourself as a problem solver Day #2: - How to design an email chronology that will grab the attention of the right decision maker(s) - How to create a 'call to action' in your pitch - The importance of having content - Why you do not need a publicist - YET! - How social media may work AGAINST you in the corporate market - What companies are looking for in an expert like you |
It is time to gain the credibility that will take your expertise to the next level!
We get started on March 28 & 29, 2019
@ 12pm noon ET (US) | 9am PT (US) | 5pm GMT (LDN)
@ 12pm noon ET (US) | 9am PT (US) | 5pm GMT (LDN)
100% VIRTUAL! All sessions will be recorded with LIVE Q&A.
All sales are final
